Headstrong Intense Hold Hairspray

our products

amika products are like a good friend – straightforward, dependable, and fun to spend time with.

We are kind-of obsessed with this 'super-fruit' Sea Buckthorn Berry (also known as Obliphica), so we include it in every haircare and styling product. Sea Buckthorn contains over 190 biologically active compounds, including Vitamin C (15 times more than an orange), Vitamin A (three times more than a carrot), and Vitamin E.

It also has high concentrations of the rare Omega-7, making up 40% of the berry. Typically only found in fish oil, Omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair and nails.

amika 1.0" Silk Glide Digital Titanium Styler

Lightweight titanium plates maintain heat with little fluctuation and offer superior conductivity for the fastest, smoothest styles in one effortless pass.

amika Brooklyn Bombshell Blowout Volume Spray

Get the ultimate blowout with this ultra-lightweight mist that delivers a heavy-hitting punch of volume, body and shine.

amika Heist Molding Blend

Ultra-pliable paste that gives workable volume and texture with a matte finish. Heist holds-up like a wax, but has the pliability of a cream. This semi-matte molding paste gives structure to dry looks or messy definition to wet. Water-soluble, which allows for easy restyling.

our story

amika was founded by industry Outsiders in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.

Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty.